The Heartland Institute of Financial Education is a 501(c)(3) non-profit organization. Our mission is to promote financial literacy across America. We also help young Americans to obtain a college education through our College Planning Program. Our services provide detailed analysis and strategies that help “mitigate” the high cost of college. The Heartland College Planning Program provides each client/family an assigned “Coach” who works directly with the Student and Parents, assisting them with the college planning/funding/admissions process.